Work Style

# Requirements Gathering – we give you a questionnaire to complete to ensure we tailor our web site optimisation services to your exact needs. [Included in Basics/Works packages]

# Keyword Research & Consultation – we undertake extensive keyword research using Keyword Discovery to determine what people are typing in to search engines to find products and services similar to yours. We also look at your competitor's site(s) to find search terms they are using.

Using specialist software, we analyze the resulting search keywords and phrases for performance and determine how many other sites are competing for high rankings with the same terms. We then provide you with a list of search terms especially tailored for your site, in order of potential ranking performance on the various engines. In consultation with you, we revise and streamline the list to come up with four or five priority search terms for each page being optimised. [Included in Basics/Works packages]

# META Tag Creation – this is where we draft tailored Title and META tags for each page being optimised, utilizing prioritized search terms. [Included in Basics/Works packages]

# META Tag Performance Testing - The tags are then run through testing software to check for search engine effectiveness and ranking potential across a range of search engines. [Included in Works package only]

# Site Compatibility Fixes – we put together all the tools needed to improve your site's compatibility with search engines, including tailored title and META tags, ALT IMG tags, code integration instructions and other recommendations based on the results of our Search Engine Compatibility Report. [Included in Basics/Works packages]

# Site Copywriting – one of the most crucial steps of any website optimisation for search engines, this is when we take a look at your existing site copy and with your input, our professional copywriter makes changes to ensure it is both search engine compatible and viewer friendly. This can include additions of keywords and phrases to your existing body text, or the drafting of entirely new body text for various pages, to ensure ranking relevancy and content satisfying to both search engine and viewer. [Included in Basics/Works packages]

# Integration & Upload of Changes – this is where we (or your site administrators if you prefer) integrate the new META tags, body text and other code alterations, then upload the revised page to your site via FTP. [Included in Basics/Works packages]

# Search Engine Submission – once we're notified integration is complete, we submit your site to search engines and directories (the top 20 worldwide, as well as other relevant regional search engines and directories), using our insider's knowledge of how search engines work. [Included in Basics/Works packages]

Ongoing Reporting

Ongoing Reporting & Maintenance

Search Engine Ranking Reports - depending on your chosen package, we supply monthly search engine ranking reports for you to track improvements for your site on main search engines and directories for chosen search terms for 6 or 12 months. First, we set up a ranking account for you with our specialist search engine ranking software and run an initial ranking mission to establish your site's ranking prior to the optimisation campaign. You will receive a report every two weeks for the first month following search engine submission, then monthly for the term of your contract. Keep in mind that search engines can take anywhere between one and 12 weeks to list your site, so you may not notice improvements for a few weeks. To see a sample ranking report, Click Here. To see another, Click Here.

Rankings Maintenance - to ensure up to date listings, your site rankings are monitored each month for 6 or 12 months and each month, where there is a significant drop in rankings or your URL has disappeared from the index, your site is resubmitted to the relevant search engine or directory. We do this very carefully, so as not to cause your site any ranking penalties from over submission. We will also "tweak" your META tags from time to time during the duration of the contract, to ensure your target search terms keep ranking well.

Campaign Performance Reporting - we undertake regular consulting with you via phone, email or chat to ensure campaign objectives are being met (on-site consultations incur an hourly fee). We also supply monthly detailed ROI reports on the cost-effectiveness of the SEO campaign. These reports are delivered in an Excel spreadsheet and can include detailed site visitor statistics if you don't already have access to these. To see a sample Campaign Performance Report, Click Here. (Performance measurement requires access to your existing web site statistics, or permission to install WebTrends Live visitor statistics tracking code within your optimised pages).

SEO Programs

SEO needs to help you improve your search engine ranking.

The Bloomtools SEO Program is a complete optimisation package for your business. Our team of expert SEO consultants will take an in-depth look at your website to determine which areas of your site are under-performing. They will then implement multiple strategies to boost your search engine ranking. You will be provided with detailed monthly reports covering the strategies used by our team for your website and the results.

This service includes:

Keyword List Generation:
Our team will assist you in the creation of a list of keywords that will be used to optimise your website. Once your keywords have been confirmed, our SEO experts will advise you on using the keywords throughout your site for search engines to pick up on.

SEO Program Report :
You will be provided with a report detailing a step-by-step action plan to get your website on track. Our team will provide you with several strategies for you to implement on your site in order to improve your ranking. Once these actions have been implemented, an increase in search engine exposure will take place fairly quickly.

Link Building Campaign:
Search engines place enormous weight on the quality of links pointing to your website. Links need to be managed with a high level of attention to quality. Our campaigns source 'ethical' links from the Internet, managing set up and ongoing maintenance. Every month, 10 new web sites will be contacted in an effort to increase your search engine positioning.

Dedicated Support :
Our team is available for contact by email and phone from 8am to 5pm Monday-Friday EST. We pride ourselves on our response time, so you aren't left waiting for answers.

Monthly SEO Report
Using state of the art technology, we will track search engine visitors into your web site. This high level of reporting will allow us to track the results of your SEO Program and pinpoint other areas for improvement.
Monthly SEO Report

You will also receive a monthly SEO report, which will include the following data:

* Daily Visitors over the last month
* Daily Page Views over the last month
* Daily Search Referrals over the last month
* Monthly Visitors over the last year
* Monthly Page Views over the last year
* Monthly Search Referrals over the last year
* Daily traffic from Google, Yahoo and MSN over the last month (results displayed separately)
* Monthly traffic from Google, Yahoo and MSN over the last year (results displayed separately)
* Top 25 keyword phrases in order of traffic generated over the last month (traffic is displayed for each keyword phrase)
* Top 50 Positions for each keyword phrase on Google, Yahoo and MSN
* Top 10 Entry pages to your web site with the list of search phrases used to find each page
* PageRanks for home page and resource pages
* Email summary (to ensure that you have received all emails from our team for the month)

SEO Tools

1. Keyword Service Discover the right keywords for your site. We can provide you with up to 100 keywords + relevant data

2. SEO Analysis Discover what search engines really think of your web site. Free Sample SEO Report Available