Ongoing Reporting

Ongoing Reporting & Maintenance

Search Engine Ranking Reports - depending on your chosen package, we supply monthly search engine ranking reports for you to track improvements for your site on main search engines and directories for chosen search terms for 6 or 12 months. First, we set up a ranking account for you with our specialist search engine ranking software and run an initial ranking mission to establish your site's ranking prior to the optimisation campaign. You will receive a report every two weeks for the first month following search engine submission, then monthly for the term of your contract. Keep in mind that search engines can take anywhere between one and 12 weeks to list your site, so you may not notice improvements for a few weeks. To see a sample ranking report, Click Here. To see another, Click Here.

Rankings Maintenance - to ensure up to date listings, your site rankings are monitored each month for 6 or 12 months and each month, where there is a significant drop in rankings or your URL has disappeared from the index, your site is resubmitted to the relevant search engine or directory. We do this very carefully, so as not to cause your site any ranking penalties from over submission. We will also "tweak" your META tags from time to time during the duration of the contract, to ensure your target search terms keep ranking well.

Campaign Performance Reporting - we undertake regular consulting with you via phone, email or chat to ensure campaign objectives are being met (on-site consultations incur an hourly fee). We also supply monthly detailed ROI reports on the cost-effectiveness of the SEO campaign. These reports are delivered in an Excel spreadsheet and can include detailed site visitor statistics if you don't already have access to these. To see a sample Campaign Performance Report, Click Here. (Performance measurement requires access to your existing web site statistics, or permission to install WebTrends Live visitor statistics tracking code within your optimised pages).