Link Exchange

Link exchange is an extremely important part of search engine optimization, which involves exchange hyperlinks with websites that offer similar or related products services or information. Link exchange helps to increase the page rank of website

Need of link Exchange:

In Google search engine the top position in passed on back links of our website. To increase back links for our website we are doing several off-page optimization like

Article& Press releases

Examples:
http://ezinearticles.com/
http://www.goarticles.com/
http://www.isnare.com/
http://www.prweb.com/
http://www.prleap.com/

Blog posting

Examples:
http://www.blogger.com
http://wordpress.com/
http://blog.flickr.net/en
http://blog.digg.com/
http://www.createblog.com/

Directory submission

Examples:

http://www.google.com/dirhp
http://dir.yahoo.com/
http://www.dmoz.org/
http://specials.msn.com/
http://www.lii.org/

Social networking & book marking

Examples:
http://del.icio.us/
http://www.digg.com/
http://www.linkedin.com/
http://hi5.com/
http://www.habbo.com/

Easy Free Links

Examples:
http://www.craigslist.org/
http://answers.yahoo.com/
http://groups.google.com/
http://www.squidoo.com/
http://www.wikipedia.org/
http://www.epinions.com/

Link exchange

From the above link exchange takes a major part to increase a back links than other

Types of Link Exchange:

There are tree types of Link Exchange:

1.One-way linking: In this type of link building one site linked on other site because of its content quality and usability and not for any business purpose.

Like Site A have its link on Site B but site B has not link on Site B

Site A -> Site B

2.Reciprocal linking: In reciprocal linking two sites link to each other to benefit each other in terms of link popularity.
Like Site A has link on Site B and site B has also a link to site A in return.

Site A <-> Site B
It is also known as two-way link exchange.

3.Three-way linking: In this type of linking a webmaster having two different sites asks a link for one of his site to other webmaster and in return he link other webmaster's site on his another site.

Site A <-> Site B <-> site C